Let’s talk

Marketing consultancy
Vilnius, Lithuania

Marketing
that adds up.

Strategy, paid media, search and analytics under one roof. One plan, one set of numbers, and a team that answers for both.

Start a conversation See what we do

Vilnius at dusk · Photo: Diliff, CC BY-SA 3.0

Most companies hire a strategist, a media agency, an SEO freelancer and an analyst, then spend their week getting them to agree. We sit all four at one table. The plan decides the ads, the ads inform the content, and the numbers keep everyone honest.

Several people around one table, marking up printed layouts with highlighters next to coffee and sticky notes.

Morona is a small, senior consultancy. You work with the people who do the work, not with an account manager who passes messages along.

Four disciplines.
One plan.

Take one, or take all four. Either way the work is connected, because it all starts from the same strategy and ends in the same report.

A strategist arranging colour-coded sticky notes on a planning whiteboard.
01

Strategy & positioning

Before a euro goes into ads, the offer has to be clear. We study your market, your competitors and your best customers, then decide who you should talk to and why they should pick you.

  • Market & competitor research
  • Customer interviews & segments
  • Positioning & messaging
  • Go-to-market & launch plans
  • Channel mix & budget
Someone writing notes in a notebook at a desk beside an open laptop.
03

SEO & content

Search keeps working when the ad budget pauses. We fix the technical basics, find what your buyers actually type, and write the pages that answer them, in the same voice as your campaigns.

  • Technical SEO audits
  • Keyword & intent research
  • On-page optimisation
  • Content strategy & calendars
  • Copywriting & social content
Hands resting on a printed report full of pie and bar charts.
04

Marketing analytics

Most marketing data is half missing or counted twice. We set up tracking properly, connect ads to your CRM, and build reports that show which spend turns into customers.

  • GA4 & Tag Manager
  • Conversion tracking
  • Ads & CRM connections
  • Attribution & funnel analysis
  • Dashboards & reporting

How we work

Four steps, every time. Whether we’re fixing one channel or running the whole plan, you always know what we’re doing and why.

  1. Step 1 of 4

    Audit

    We go through your accounts, tracking, website and results, then tell you plainly what works, what doesn’t, and what it’s costing you.

    Audit report Five areas checked 3 to fix TrackingConversions counted twiceFix Google AdsBudget spent on irrelevant searchesFix WebsiteSlow pages on mobileFix SEOStrong rankings for brand searchesOK MetaRetargeting is paying for itselfOK
  2. Step 2 of 4

    Plan

    A written plan with priorities, channels, budget and the numbers we’ll be judged on. Agreed with you before anything is spent.

    Marketing plan Six-month roadmap M1M2M3M4M5M6 Strategy Paid media SEO & content Analytics Positioning Search + Meta Pages + articles Targets agreed before launch
  3. Step 3 of 4

    Run

    We build and launch the work, or brief and back up your team while they do. Every change is logged, so nothing happens quietly.

    Launch Channels going live Google AdsMetaLanding pageContent Change log Mon 09:12Search campaign liveMon 09:40New landing page publishedTue 11:05Retargeting audience addedWed 14:30Two articles scheduled
  4. Step 4 of 4

    Measure

    Regular reports against the targets we agreed, and a review that decides what to scale, what to fix and what to stop.

    Qualified leads Weekly, against the agreed target ActualTarget W1W4W8W12 Scale Fix Stop
The roofs and bell towers of Vilnius Old Town at dusk.

Good marketing isn’t louder.
It’s clearer.

Vilnius Old Town · Photo: Diliff, CC BY-SA 3.0

Ways to
work with us

We work with B2B and B2C companies. It always starts with a short call to see if we’re the right fit. If we’re not, we’ll say so.

  • A

    Marketing audit

    A fixed-scope review of your strategy, channels and tracking. You get a written report and a ranked list of what to fix first.

    Fixed scope
  • B

    Strategy project

    Positioning, go-to-market or a full marketing plan, built with your team and handed over ready to run.

    Project
  • C

    Ongoing partnership

    We run or oversee your marketing month to month: campaigns, content, reporting, and a regular review with you.

    Monthly

Good
questions

Something else on your mind? Ask us directly.

Do we have to take all four services?

No. Many clients start with one, often an audit or a single channel. Whatever you take is planned with the rest of your marketing in mind.

How does a first conversation work?

Write to us with a few lines about your company and what you’d like to change. We’ll reply to set up a call, ask some questions, and tell you honestly whether and how we can help.

Who owns the ad accounts and the data?

You do. Ad accounts, analytics properties and content stay in your company’s name. We work inside them with the access you give us.

Can you work alongside our in-house team?

Yes. We can run the work ourselves, or plan and coach while your team executes. Often it’s a mix of both.

What language do you work in?

English.

Let’s make your
marketing add up.

Write
to us
info@morona-agency.com

Tell us what you sell, to whom, which channels you use today and what you’d like to change. We’ll take it from there.

Company
Morona UAB
Company code
307524542
Office
Architektų g. 56-101
LT-04111 Vilnius, Lithuania